ROI on RPR for Commercial Real Estate

REALTORS® face the challenge of technology-empowered consumers and investors who rely on research from multiple sources in order to educate themselves. The Realtors Property Resource™ (RPR™)  https://www.narrpr.com/ was created to offer a comprehensive source of information for the exclusive benefit of NAR REALTOR® members.  Properly implemented, the RPR will result in the industry’s most powerful information source, making REALTORS® more efficient, and allowing brokers and agents to focus on customer service, generating more opportunities for the exchange of real property.

Realtors Property Resource, LLC is a wholly-owned corporation of NAR and its members.  Returns from its investment in RPR’s technologies are intended solely for NAR’s members.  No listing, seller or property level data will be released from the system, and there will be no consumer access of any kind. RPR is authorized to produce two analytic products via license agreements with participating MLS/CIE, one of which includes the list price of a property.

As of March 1, 2011 the RPR system is contracted in 225 MLSs representing over 370,000 REALTORS® and live in 94 markets across the country with 240,000 REALTORS® active.  RPR is currently in development of its Commercial application with release targeted for Q3-Q4 2011. The Charlotte Region Commercial Board of REALTORS® created a task force to work with RPR staff; Beta testing begins this Summer.  Benefits to commercial practitioners are:

  • REALTOR®-only access to nationwide parcel centric data sets on over 147 million properties, including public records and tax assessment data, liens and mortgage information, deeds and the industries largest database of foreclosure information, schools, flood maps, geo-point and aerial mapping features, community, census, demographic and psycho-graphic information, all at no charge, all in one place.
  • Customized Commercial user profiles, property displays and reporting features specifically created to express Commercial data sets.
  • Works with your MLS or CIE to integrate localized active and off-market data with RPR’s robust nation-wide datasets.
  • RPR has no public or consumer access, keeping REALTORS® central to the process of property information and provides a number of valuable reports which can be generated by agents and broker for the benefit of the consumer.

Visit the RPR web-site blog.narrpr.com/info for more information.

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09. March 2011 by Jan Hope
Categories: Future Trends, Member Benefits, New Technology, Property | 2 comments

Comments (2)

  1. You write: The Charlotte Region Commercial Board of REALTORS® created a task force to work with RPR staff; Beta testing begins this Summer.
    I wonder how that is going to work, because we have in California a totally different approach of the commercial market. Also we are going to have our own Commercial system that starts with MATRIX and Matrix will set up a system that will work for whole California and it will operates under the CAR umbrella.
    I do not know if we need a NAR commercial.
    Please explain your view.

    • Hi Ronny – RPR is a member benefit for REALTORS. RPR commercial is property centric and offers nationwide access to valuable data sets connected to each of the 147 million parcels of property in the US. This is available to some 260,000 Realtors today, and contracted with over 440,000 Realtors in MLSs across the country. The RPR Commercial application is RPRs effort to focus on the needs of REALTORS conducting commercial transactions and offers a system which allows commercial searching, property research and valuations, as well as commercial based reports for properties with commercial status. It is not meant to replace an MLS/CIE system, and is designed to compliment such systems on a local, regional, sate or national level, by giving REALTORS access to advanced products and information sets that their MLS/CIE does not provide, or allow that access at no cost so that the CIE can reduce costs for similar services to their members.

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