Beauty Battles: Sephora And JCPenney Deepen Partnership

Rows of lipstick

With revenue expected to exceed $62 Billion in 2016, the US cosmetics industry is a retail powerhouse. While $17B of that amount generated online in 2013 suggests this brick-and-mortar retail segment is susceptible to online pressures just like most retail sectors are, the growth in the overall market segment — plus the product discoveries customers need to make — seem to ensure that foot traffic and customer time spent with new product offerings will remain a key factor driving space needs going forward.

In fact, one struggling anchor retailer is doubling down on the power of the makeup counter to help address its own foot traffic declines. This November, JCPenney’s flagship store in Salinas, CA’s Northridge Mall will open 3,000SF of its space for a new Sephora store-inside-a-store. 3KSF comes in at double the usual space outlay for Sephora stores within JCPs. As Donna Mitchell at NREI writes:

Larger than the typical 1,500-sq.-ft. location, the store is one of 60 new Sephora inside JCPenney locations that are set to open this year. The move is big because it marks 10 years since the Plano, Texas-based fashion retailer began opening Sephora units inside JCPenney stores in 2006. It means expansion in one of the few retail categories that post consistent sales increases through bricks-and-mortar locations, and it exploits an important competitive advantage over Amazon.com, according to industry observers.

“Take companies like Ulta Beauty or Sephora. They are insulated from Amazon.com,” says Howard Davidowitz, chairman of Davidowitz & Associates, a national retail consulting and investment-banking firm headquartered in New York City. “Amazon can’t put makeup on you. They are doing something Amazon can’t do. That is a very big deal.”

Both Ulta, which plans to open 100 stores in fiscal year 2016, and Sephora pamper shoppers with complimentary consultations and mini-makeovers. Those services are not just tertiary in the battle to stay competitive. Ulta Beauty, for instance, posted a same-store sales increase of 15.2 percent for stores and e-commerce, along with a 23.7 percent increase in net sales.

Beautiful Numbers

The U.S. make-up market is expected to maintain positive growth through 2018, with an anticipated compound annual growth rate of 3.8% for the five-year period of 2013-2018, reaching $8.4 billion. Similarly, the global fragrances and perfumes market is expected to experience positive growth through 2019, with a compound annual growth rate of 2%.

The largest category in the cosmetics industry is skin care, accounting for nearly 35.3% of the global market in 2014. The products in the global skincare segment create a $121 billion industry. Hair care products represent a large segment of the beauty market too, with sales reaching $11.6 billion in the U.S. in 2014.

05. July 2016 by Wayne Grohl
Categories: Retail | Tags: , , , , , | Leave a comment

Video: Commercial Economic and Regulatory Update

NAR’s Director of Quantitative and Commercial Research George Raitu and Stephanie Spear of NAR Government Affairs have turned in a clear and concise clip outlining the state of regulatory update in the commercial property sector, including thoughts on potential adjustments by the Fed to interest rates.

Don’t forget to subscribe to NAR’s YouTube Channel here.

You can also keep up with George Raitu at NAR Economist’s Outlook blog and Stepahie Spear at Realtor.Org.

28. June 2016 by Wayne Grohl
Categories: Government | Tags: , , , , , | 1 comment

Brexit Vote: Commercial Real Estate Implications

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With Britain’s vote yesterday to leave the European Union, what are the implications for the “Brexit” in the commercial real estate markets?  A quick collection of viewpoints — from before and after the vote — is below.

24. June 2016 by Wayne Grohl
Categories: International Markets | Tags: , , , | Leave a comment

Using A Key Duplication Kiosk

A photo robotic key cutting vending machine in Chicago

Yesterday, I faced a situation that any commercial real estate agent or property manager will find very familiar: I needed to make a set of duplicate keys. I had three originals, and needed a number of duplicates.

For me, the usual solution for this task is to head down to the hardware store. There I find the friendly neighborhood key cutter and wait for a bit as he or she selects the right blanks, grinds out the duplicates and then buffs them using a wire wheel, eyeballing for a good match all the way.

But this time, the friendly neighborhood key cutter was a vending machine.

Installed in the doorknob aisle, I found an eight-foot tall, chartreuse-colored robot. A screen on the face detailed the process and a credit card receptacle beckoned. Like it or not, I was about to begin my first robotic, self-service key duplication chore.

The Set

We’ll call my original keys A, B and C.  A and B were padlock keys, C was a deadbolt key.  The A and B originals used the same blank type.

I started with A, a padlock key.  I inserted the original into a reader slot on the front of the machine, and it read the key’s teeth and shape. Through a window in the front of the machine, I could see the moving machinery and the tray of blanks it would pick from.  A friendly voice and a well-designed software experience guided me through the process, which boiled down to a) insert key  b) wait about two minutes for the machinery to read, select the right blank, cut the key, buff it, and drop the completed duplicate into a slot to be grabbed by the user.

Minutes later, I had my first duplicate. It had problems.

Photo of two keys matching up

Above, you can see the matchup.  The silver key in the foreground is the original, the brass colored key behind it is the duplicate.  You can see the teeth are aligned, but the blanks are in fact different shapes toward the base of the keys.  Here’s an extreme closeup showing the difference:

key-whoops-with-gap

The blank selected by the robot actually left more key material on the duplicate than there is on the original. I’ve highlighted the difference in red. I expected this would produce a misalignment — even though the teeth appeared accurate, I expected that this duplicate would not travel into the lock deeply enough to work.

I moved on to B, my second padlock key. Remember, B and A are of the same type — they both have the same number stamped on them at the blank factory. I inserted the original into the machine and waited.

The result was interesting. Even though originals between A and B were cut on the same blank, this time, the robot refused to cut anything: it apologized and said on a message on the screen that it could not duplicate this key.

So far, I was 0 for 2.

The third key, C, was for a deadbolt lock.  This time, the machine happily got to work, and the duplicate produced looked like a 100% match.

Quality

When I got back to the site of the locks, I tried A, and sure enough, it wouldn’t work no matter how much cajoling or graphite lube I added. It was a bust, and it was plainly because the blank selected by the robot was a mismatch — interestingly a mismatch that it appears the machine caught correctly on key B, when it refused to proceed.

Key C worked very well in its deadbolt, bringing us to a 33% success rate for the entire job. Something in the decades of history of using hardware store employees for this task — employees with good eyesight, experience in the trade and attention to detail — tells me that there’s room for improvement here.

Suggestions

One aspect of the job was that the machine produced duplicates that had burrs — small pieces of cut metal that stuck to the duplicate.  This is normal in key cutting but should be removed before handing to the customer.  I could see through the window inside the machine that a final step did include a wire wheel, but the wheel did not spin, rendering the duplicate messy when delivered.  I had to buff the duplicates myself at a nearby workshop to remove these burrs, otherwise I risked inserting pieces of metal debris into my locks.

Was my experience typical?  Was this machine out of adjustment or maintenance, or is there a fundamental flaw in the software and/or hardware?  I can’t say. I do know that I preferred a living, breathing hardware store employee, usually wearing a vest, skilled in the task. Rarely if ever did these folks turn in a 33% success rate, making what should be a single trip to the hardware store into at least three trips — as well as having to finish the buffing job myself.

I suggest the machine makers work harder on making the key-duplicating part of the robot work as flawlessly as the payment-accepting part of the robot.

23. June 2016 by Wayne Grohl
Categories: New Technology | Tags: , , , , | Leave a comment

GICS Real Estate: Soon In A Class Of Its Own

Chart showing pyramid of GICS classifications

Above: The GICS classification today.

The global business classification called GICS is about to undergo a makeover, and real estate is about to come into its own.

GICS was created in 1999 as a classification arrangement to categorize every type of publicly traded company.  GICS is a four-tiered, hierarchical industry classification system, consisting of ten sectors, 24 industry groups, 67 industries and 156 sub-industries.  Classifications are assigned by a company’s principal business activity, and the classifications are used as a basis for market indexes such as a traded and tracked on financial markets.

Here’s the entirety of the GICS categories today.  You’ll notice real estate is currently a subgroup of the “financials” sector:

Code Sector Subcode Industry Groups
10 Energy 1010 Energy
15 Materials 1510 Materials
20 Industrials 2010 Capital Goods
2020 Commercial & Professional Services
2030 Transportation
25 Consumer Discretionary 2510 Automobiles & Components
2520 Consumer Durables & Apparel
2530 Consumer Services
2540 Media
2550 Retailing
30 Consumer Staples 3010 Food & Staples Retailing
3020 Food, Beverage & Tobacco
3030 Household & Personal Products
35 Health Care 3510 Health Care Equipment & Services
3520 Pharmaceuticals, Biotechnology & Life Sciences
40 Financials 4010 Banks
4020 Diversified Financials
4030 Insurance
4040 Real Estate
45 Information Technology 4510 Software & Services
4520 Technology Hardware & Equipment
4530 Semiconductors & Semiconductor Equipment
50 Telecommunication Services 5010 Telecommunication Services
55 Utilities 5510 Utilities

Moving On Up

Proposed in 2014 and expected to be rolled out by August of this year is a major change to the categories concerning real estate.   Currently, real estate is arranged as a sub-category of the big-ten category of “financials”.  The change will bring real estate out from that classification and elevate it to a new, eleventh category named, surprisingly enough, “real estate”.

Why the move?  At REIT.com, the prevailing thoughts in a piece about the move are that it reflects the evolution and success of the real estate investment trust (REIT):

Michael Grupe, executive vice president for research and investor outreach at NAREIT, describes the change as “another important and warranted event in the long-term growth and development of stock exchange-listed REITs and real estate companies.” He notes that the classification structure of GICS frames much of the product development, investment research, media coverage, and investment strategies of both institutional and individual investors.

Mike Kirby, chairman and director of research at Green Street Advisors, points out that the commercial real estate sector hasn’t had its own Sector classification in the past because it had been difficult for investors to access the sector through listed securities prior to the Modern REIT Era.

“The success and growth of the U.S. listed REIT market has changed that, and classification of real estate as a sector in GICS is a welcome validation of the fact that any diversified investment portfolio needs significant exposure to REITs,” he said.

The sector classification provides “yet one more rebuttal to anyone treating REITs differently than other equities. So this change should, at the margin, make them more attractive to the generalist community,” Kirby adds.

“GICS” is a registered trademark of McGraw Hill Financial and MSCI Inc.

Source: Real Estate’s Big Debut | REIT.com

20. June 2016 by Wayne Grohl
Categories: Property | Tags: , , , , | 1 comment

Commercial Innovation Grants: Accepting Applications Now

Applications are now open for the Commercial Innovation Grants program held by the Commercial and Global Services division of the National Association of REALTORS®. The program provides financial resources for new commercial programming at REALTOR® associations that have an active commercial structure.

To obtain approval, proposals must demonstrate an impact on the association. Winning projects might take the form of new programs, new products, services or processes that improve an organization’s commercial real estate presence.

Check out the page at Realtor.com/commercial dedicated to the program to find the grant application form as well as a nice listing and summaries of proposals that have been green-lit, ranging from new software applications to learning-day sessions to new study methods examining cases of listing proposals — and everything in between.  You’ve got time to think it through: completed forms must be submitted by December 31st, 2016.

Ready, set, innovate!

How To Apply

To apply, download and complete the Commercial Innovation Grant Application (.DOC, 35KB). If you have any questions during the application process, please contact Shara Varner at 312-329-8282 or via email at svarner@realtors.org.

Key Dates for the second cycle of 2016 Commercial Innovation Grant Applications:

  • June 1st: Application period opened
  • July 31st: All application materials due
  • August 31st: Grant recipients contacted

Don’t forget: first cycle grant recipients must download and complete the executive summary (.DOC, 17KB). Completed forms must be submitted to Shara Varner by December 31st, 2016.

17. June 2016 by Wayne Grohl
Categories: Member Benefits | Tags: , , , | Leave a comment

CNBC: The World’s Most Expensive Office Markets

Photo of Shangai Pudong district

Shanghai Pudong district. Photo credit: Lucas Shifres / Getty.

If you’re in the office space industry and you’ve ever wondered where it would lead if you followed the money to the top office markets in the world, take a peek at CNBC’s collection of eye-popping dollar figures per square foot in commercial centers across the planet.  Learn the moves from last year’s list — gainers and losers might be surprising.  From Shanghai Pudong districts’s relatively modest $132 per square foot all the way to…well, check out the list to learn the top.  (No, it’s not New York.)

CNBC The World’s Most Expensive Office Markets

 

16. June 2016 by Wayne Grohl
Categories: Property | Tags: , , , , | Leave a comment

Short Film: The Absent Column

Like a lot of Chicagoans, I’m something of an architecture nerd. Being proud of this town’s skyline and the engineering that went into it is second nature to Windy City natives, but we don’t often slow down to take a close look at the stories behind the world-famous postwar modern styles.  It’s an international story: the likes of Ludwig Mies van der Rohe, Bertrand Goldberg and Walter Netsch will not likely appear again, but their work as a whole forms the visual and functional vocabulary associated with modernism the world over.

Filmmaker Nathan Eddy’s documentary The Absent Column explores the story behind Chicago’s Prentice Women’s Hospital Building a 1975 Goldberg building in the brutalist style.  Colleagues of the architect as well as preservationists have faced off over the fate of this half-bunker-half-flower structure, and Eddy captures the story.  Definitely worth a look.

 

The Absent Column from Nathan Eddy on Vimeo.

 

10. June 2016 by Wayne Grohl
Categories: Architecture | Tags: , , , , , | Leave a comment

REIT Risks: A List Of Top Factors

English: Phillippine stock market board

Beth Mattson-Tieg’s nifty deck at NREIOnline takes a useful look at the leading risk factors felt today by real estate investment trusts (REIT). The REIT marketplace is a prismatic view into commercial real estate fundamentals while they put prices on portfolios and sectors in ways that make investment easy.  This means that what REITs face are good indicators of what the broader CRE market faces, and that facts on the ground often mean similar things to portfolio managers as they do to individual owners and investors.

Where do the big risks lie in the list? Does industry consolidation come in as a higher risk than environmental liabilities? Where do changes to REIT tax benefits rank?  And capital acquisition —  it it still brutally difficult? On that last point:

Although REITs tend to be a little more conservative on leverage, access to capital remains a concern as a large portion of the REIT market is continuing to trade at a discount to net asset value (NAV). After record issuance in 2015, when U.S. equity REITs issued $75.6 billion in common and preferred equity, unsecured bonds and term loans, overall capital issuance through March 21 is down by 18.6 percent compared to the same period a year ago, according to Fitch Ratings. In addition, REITs are concerned about the disruption in the CMBS market over the past nine to 10 months. 

Check out the entire deck from NREIOnline here.

 

09. June 2016 by Wayne Grohl
Categories: REIT | Tags: , , , | Leave a comment

Google Loon: The Future Of Internet Service For Remote Property?


It’s a fact of life in commercial property development that infrastructure must keep up with new construction. Value of new construction approaches zero when connectivity to that property – transportation, electrical, telecom, water – is not available.

The obligation to run internet connectivity to remote locations is a huge challenge that brings a capital-intensive need up against a vast physical frontier.  When pushing data or telecom cabling into that frontier, costs can be astronomical and networks can be physically fragile.

But one project at Google is imagining a way to change all that.

Meet Google Loon: a technology project that aims to bring internet access to remote areas not by running cable on or below the surface of the earth, but instead by sending hot-air balloons over the surface, parking them in more or less fixed locations, and tricking them out with solar-powered LTE radios similar to the towers that power the data connections on your smart mobile devices.

The result: a data network floating 20KM over the ground, providing connectivity to areas that will not see a fiber optic cable for decades, if ever, thanks to the crushing economics of physical network construction.

Infrastructure that floats above is infrastructure that spreads on-the-ground property value faster and farther than ever before. That’s why Loon is worth watching.  Follow this amazing project here.

06. June 2016 by Wayne Grohl
Categories: New Technology | Tags: , , , , | Leave a comment

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