Marketing Medical Office Buildings With Video
The overlap between health care and commercial real estate is a special territory that requires traditional broker/agent/manager skills be directed and shaped to serve the needs of medical practitioners. Doctors on both the buy and the sell side of medical office property deals stand on unfamiliar ground as they feel the pressure of medical consolidation and other trends in health care in a post-Affordable Care Act world. Real estate professionals need to know how to help.
Delaware County, PA brokers Jacobs Realty Group seem to have a handle on the problem. I recently noticed their video promoting brokerage services to the medical office building marketplace and thought they had hit it out of the park. It’s an example of great success in messaging to this unique market.
Breezy without being cloying, informal without being useful, and fully aware of the office property challenges many doctors face. Not too short, not too long and so ideal for social media. If you ask me, medical office property marketers across the country could take a tip from their example.